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Resources
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Resources
About
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Rob McKenzie 15/04/2024 Rob McKenzie 15/04/2024

Competitive pricing is a reliable route to brand failure

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Rob McKenzie 11/04/2024 Rob McKenzie 11/04/2024

Retention will never be the ‘new acquisition’

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How to reduce ecommerce costs without sacrificing your future
Rob McKenzie 03/04/2024 Rob McKenzie 03/04/2024

How to reduce ecommerce costs without sacrificing your future

Cutting costs during hard times is a practical and emotional minefield. Minimise the difficulties with this tried and true process.

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Practical Brand #1 - What is brand and why is it important?
Rob McKenzie 26/03/2024 Rob McKenzie 26/03/2024

Practical Brand #1 - What is brand and why is it important?

The first in a multipart series exploring the role of brand in fashion ecommerce.

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