A place for founders, leaders and ecommerce professionals working in fashion

New Lines Added

HEY THERE 👋

We make content that levels up your ecommerce and D2C performance.

And we’re completely focused on the unique challenges of fashion, apparel and footwear.

Content & Commentary

Intended to inform, inspire and entertain. These articles can be absorbed in a few minutes to level up your day to day work.

Competitive pricing is a reliable route to brand failure
Retention will never be the ‘new acquisition’
How to reduce ecommerce costs without sacrificing your future
How to reduce ecommerce costs without sacrificing your future

Cutting costs during hard times is a practical and emotional minefield. Minimise the difficulties with this tried and true process.

Practical Brand #1 - What is brand and why is it important?
Practical Brand #1 - What is brand and why is it important?

The first in a multipart series exploring the role of brand in fashion ecommerce.